Coffee Jockey is a capsule machine for coffee, hot and cold drinks designed for Moak. This machine represents a paradigm change compared to the capsule coffee machines on the market based on an idea of "​​transitive" design linked to passing fashions. It is a product of great geometric simplicity, a composition of volumes that are intertwine creating a series of opportunities for the positioning of the technical bodies and which leave the touch screen in view, as if it were placed on a small shelf. The tank can be grabbed directly from the lid gap which exactly overlaps a hidden handle. There grid, made of three parts that can be disassembled and washed in the dishwasher, is designed as a slat shape that communicates the idea of ​​permeability and has a continuous height thanks to an innovative coupling on the used capsule holder drawer (see the first video attached). The interface design inside of the touch screen (visible in the second video attached) simple and innovative for clarity and graphic design. Among the innovative characters, the machine has a generously sized tank and the possibility of dispensing two coffees or two drinks at the same time on two side-by-side cups. The machines is part of a product system with a new line of coffee blends and a proprietary capsule system.

Project assistants: Valerio Rodorigo, Matteo Bordignon, Luca Cancelli

Photo Credits Federico Villa